As The New Face Of Guess Sydney Sweeney Pays Tribute to Anna Nicole Smith

The faces of Guess through the years have all been gorgeous men and women. However, some have been incredibly memorable and need to be honored for their part in the fashion line’s journey.

Anna Nicole Smith was one of the faces of Guess everybody will remember and someone many women have looked up to at some point in their lives, whether it be for her fame or her beauty.

In the brand’s newest ad campaign, Sydney Sweeney is the face that will pay homage to Smith in one of the most comfortable photoshoots that she has ever done and one in which she has always dreamed of having.

Sydney Sweeney at the 28th Annual Elton John AIDS Foundation Academy Awards Viewing Party in Hollywood, 2020 | Photo: Getty Images


Sweeney shot to stardom after her roles in “The Handmaid’s Tale,” “Everything Sucks!” and “White Lotus.” However, the new role she is taking on is something she has never done before.

Sweeney is the new face of Guess in a campaign that will pay homage to the late Smith, and she is incredibly excited about the new project she will be working on.

She has revealed that she has always had a larger bust than many other women and was insecure about it until she was in the mall with her mother at 13 and saw the posters inside Guess that had curvier women on them.

Sweeney said she told her mother she hoped to grow up to be a Guess model one day, and doing this campaign was a dream come true for her. She revealed that she channeled Smith’s sexy playfulness throughout the shoot.


Smith is an icon in her own right and, before her death in 2007, was one of the most spoken about celebrities in Hollywood. She was also one of the most famous Guess girls to be the brand’s face.

She had a difficult life that was often filled with scandal and rumors, but one constant thing was that each Guess campaign she shot was gorgeous and represented the brand well.

Five years after her death, her daughter Dannielynn Birkhead became a second-generation Guess girl by starring in a campaign at just six years old. The campaign was shot on a beach in Malibu.


While Dannielynn’s campaign was special because she was the first second-generation Guess girl to do a campaign for the brand, Sweeney’s campaign will be special because it will pay homage to Smith.

Anna Nicole Smith at the Bullock's Center as a special appearance for Guess sportwear in California in 1993 | Photo: Getty Images

Anna Nicole Smith at the Bullock’s Center as a special appearance for Guess sportwear in California in 1993 | Photo: Getty Images

The line that is being released will comprise 32 apparel and accessory items and will be released on October 7th. The collection known as the Guess Originals x Anna Nicole Smith Collection was created to celebrate the late model. Sweeney said that she felt great while doing the shoot, saying:

“I felt the most me I’ve ever felt in a shoot.”

Sweeney said the shoot was as comfortable as it was because she has a similar body type to Smith, making her believe her body type was beautiful and could be used to model clothing and accessories worn by people worldwide.


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