Multifaceted artist Beyoncé pleasantly surprised fans as she donned a $5m diamond for a Tiffany advertisement and stood in front of a never-before-seen Jean-Michel Basquiat painting.
Beyoncé, who tends to be private, shed some light on her daily life as she spoke to Harpers Bazaar about projects she is working on during the pandemic. Some of those did happen to include a hemp and honey farm, and a studio album.
And as she appeared on the cover and within the pages of the fashion magazine, many onlookers noticed that the Houston, Texas-born singer has also switched her favorite Lorraine Schwartz jewels for Tiffany & Co.
This moment marked the announcement that Beyoncé and her husband, rapper and business mogul Jay Z are now ambassadors for the LVMH-owned brand.
The ad is the first time The Carters have appeared together in a campaign, as well as it being the first time the Tiffany Diamond was featured in one.
The Tiffany Diamond, which has 128.54 carats and 82 facets and was discovered in South Africa in the 19th century, has only been worn by three other women— Audrey Hepburn, Mary Whitehouse, and Lady Gaga at the 2019 Oscars.
The campaign also highlighted a Basquiat painting for the very first time.
The painting, which was made in to 1982 and called Equals Pi, had been in possession of a private collector until Tiffany –who was intrigued by the paintwork received the work.
“We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the painting is not by chance. The colour is so specific that it has to be some kind of homage,” said Alexandre Arnault, the VP of Tiffany.
The imagery for the recent campaign was shot by Mason Poole and captured the Basquiat painting, Jay Z, Beyoncé, alongside the impressive diamond.
The couple is dressed in Givenchy, with Bey also showcasing her own version of the 1961 song Moon River from the Breakfast at Tiffany’s film starring Hepburn.
People in the comments of the Instagram post were excited to see the musical couple as the face for the jeweller.
“Omg, I’ll sell my house to try to buy one piece of this collection, but anyways,” someone wrote.
“Well, if this ain’t the best thing Tiffany has ever done ” another added.
Someone else joked about how much Beyoncé was paid and wrote: “I just wanna know how much they paid her to smile and play two chords on the piano.”
At the beginning of the year, LVMH purchased a 50 per cent stake in Jay-Z’s champagne, Ace of Spades.
Tiffany is also donating $US2 million for internship programs and scholarship programs for Historically Black Colleges and Universities in partnership with Beyoncé.