Box Office: Marvel’s “Shang Chi,” Available Only in Theaters, Heading Toward Modest Holiday Weekend

Home business Box Office: Marvel’s “Shang Chi,” Available Only in Theaters, Heading Toward Modest…

Marvel is going to have a modest weekend, by their standards.

The new “Shang Chi and the Legend of the Ten Rings,” is not performing at theaters like an Avengers movie. Or even “Black Widow.”

“Shang Chi” took in $21 million on Friday. Including Thursday previews, it’s at just under $30 million. Add $20 mil for Saturday and Sunday each to get a respectable $70 million for the regular weekend. Disney thinks $84 million for the four day holiday.

But “Shangi Chi” has a very strong 92 rating on Rotten Tomatoes and the potential for word of mouth to carry it higher. There’s also a largely untapped Asian American market that could come through and give an unexpected boost.

Unlike most recent Disney releases, “Shang Chi” isn’t available for streaming yet. Disney is going to wait 45 days before putting it on Disney Plus. We’ll see if that helps or hurts because no one really knows yet what’s going on.



Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of “Only the Strong Survive,” a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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