BRAD Pitt looks effortlessly cool as he rides his motorcycle in a stylish new coffee ad.
The Hollywood hunk has teamed up with De’Longhi and given fans a glimpse into his laidback day in LA as he cruises the ocean front on his vintage bike.
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After picking up a pack of coffee beans, he stops at a station for gas, looking every bit the A-lister with aviators and perfectly styled long locks.
He then rides back to his stunning pad where he makes himself a delicious cappuccino.
Speaking about teaming up with De’Longhi, Brad says: “It’s about quality, it’s about design aesthetics… harmony, quality and approach. I really appreciated De’Longhi’s approach, when you have confidence in your product you don’t have to overdo it.
“Their attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design – how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life.”
It was immediately obvious to brand bosses that Brad would be the perfect star to front the campaign.
Alex Pickering, Marketing Director for De’Longhi, said: “We wanted to lift awareness of Bean to cup coffee machines. Choosing Brad Pitt for this international campaign means more than working with a globally recognized icon – Pitt is an acclaimed actor and producer, an engaged advocate on environmental issues, a collector of art, passionate about architecture and design.
“Above all, Brad Pitt maintains his sophistication, despite global fame. A spirit of understatement that mirrors the De’Longhi brand itself – we are all united by a genuine love and passion for coffee culture and all things Italian. We believe our partnership will help to democratise great coffee.”
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