APPLE’S top-end iPhone model has had a price cut for TWO years in a row in Britain.
Each year Apple has shaved £50 off the price of the high-end Pro model – including for this year’s iPhone 13 Pro.
Apple unveiled four new iPhone models: the iPhone 13, Mini, Pro and Pro Max.
The iPhone 13 and 13 Mini are targeted at the majority of consumers.
While the Pro and Pro Max are aimed at power users, gadget geeks, and people with more cash to splash.
But these “posh” iPhone 13 Pro models are cheaper than ever.
In fact, the iPhone 13 Pro is £100 cheaper than the iPhone 11 Pro – which launched just two years ago.
And it’s the same story with the iPhone 13 Pro Max and the iPhone 11 Pro Max.
Here’s how iPhone Pro pricing has changed over the past two years in the UK:
- iPhone 13 Pro – £949
- iPhone 12 Pro – £999
- iPhone 11 Pro – £1,049
And here’s how iPhone Pro Max UK prices have fallen:
- iPhone 13 Pro Max – £1,049
- iPhone 12 Pro Max – £1,099
- iPhone 11 Pro Max – £1,149
We’ve also seen price cuts at the lower end.
The iPhone 13 is priced at £779, down from the iPhone 12’s £799.
And the iPhone 13 Mini is just £679, down from the iPhone 12 Mini’s £699.
Better still, the iPhone 13 and Mini now start with double the storage – up from 64GB to 128GB.
But it’s not all cheap: Apple also used 2021 to introduce its most expensive iPhone ever.
The iPhone 13 Pro Max with the new 1TB storage option comes in at a truly wild £1,549 / $1,599.
That’s an extra £200 / $200 over the iPhone 13 Pro Max model with 512GB of storage.
Apple’s new iPhone 13 is available to pre-order from Friday, September 17.
All four models will then start shipping – and be available in stores – from Friday, September 24.
Check out our full guide to the iPhone 13 price for every new model.
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