Good Morning Britain beauty Charlotte Hawkins made a cheeky dig at This Morning during Tuesday’s show.
The 46-year-old presenter was on hand to wake up the nation with the latest news headlines during the latest edition of the ITV breakfast show.
She informed viewers at home that This Morning were crowned winners of the Best Daytime Show award at the TV Choice Awards for the eighth time on Monday evening.
After sharing the news, Charlotte joked: “Yes, I know we were robbed.”
Fronted by Holly Willoughby and Phillip Schofield – it once again beat its rivals iThe Chase, Loose Women and Pointless/Pointless Celebrities.
The popular awards, which celebrated its 25th anniversary this year, honoured the nation’s favourite TV shows and stars, voted purely by an audience of 600,000+ TV fans.
Host Rob Beckett delivered the awards to the respective winners during the virtual ceremony as Line of Duty triumphed in three categories.
Back in June, the nominees were revealed with the cast of Line of Duty given a nod for their outstanding performances in the critically-acclaimed BBC One police drama.
Vicky McClure was recognised and was given the nod for best actress, while the remaining two from AC-12, Martin Compston and Adrian Dunbar went head-to head for the best actor gong.
Jed Mercurio’s BBC police show won Best Drama Series while the show’s stars Compston won Best Actor and McClure took home the gong for Best Actress.
Elsewhere, Netflix’s mega-hit Bridgerton has been voted Best New Drama.
The raunchy period drama proved to be a huge hit with viewers and the streaming giant confirmed three further instalments had been commissioned.
It’s the streaming site’s biggest series ever – with a record 82 million households tuning in to see Lady Whistledown revealed.
Accepting the award on behalf of her Bridgerton family, actress Nicola Coughlan insisted that the win meant the world.
“This means so much to us all. Thank you for your endless support,” the Irish actress gushed during the virtual ceremony.
Coronation Street celebrated its 60th anniversary in December, the cast celebrated tonight as it was named Best Soap – beating Emmerdale and EastEnders to the poll.
In terms of reality TV gems, it was an incredible 16th Best Reality Show win for ITV’s I’m A Celebrity… Get Me Out of Here!
Hosts Ant and Dec thanked fans for their support after the show’s producers were forced to turn the format upside down amid the pandemic.
Instead of the famous Australian jungle, camp-mates bedded down in Gwrych Castle in north Wales.
Elsewhere, Gogglebox triumphed in the Best Entertainment Show category marking the fourth time that Channel 4 have scooped the gong.
Good Morning Britain airs weekdays on ITV at 6am