‘Correct’ way to pronounce IKEA goes viral – and it’s nothing like you’d think

IKEA shoppers have been left amazed after discovering we have all been pronouncing the iconic Swedish store wrong.

You wouldn’t be alone if you thought your pronunciation of ‘eye-key-uh’ is how you say the home furniture store.

But it turns out Swedes actually have a completely different way of speaking about IKEA.

YouTuber Mac Does It picked up on it and tweeted on Monday (October 11): “So IKEA is pronounced like (EE-kay-uh) not (Eye-key-huh) and no one was going to tell me?”

The tweet quickly went viral with more than 10,000 likes and 380 retweets.

His followers were equally stunned, admitting they had “never heard” of it being called like that before.

IKEA is apparently pronounced completely differently to how you’d expect

“I choose to not believe this nonsense,” one wrote.

Another commented: “I’m still going to pronounce it as eye-key-uh b****, I don’t give a flying f***. If someone wants to fight fight, we can fight all day long.”

And a third added: “As a Finn I have to say I thought everyone knew that.”

The revelation even made it to national TV, with Australian daytime program Sunrise speaking about it on their breakfast show.

Hosts on Australian breakfast show Sunrise were left amazed at the revelation
Hosts on Australian breakfast show Sunrise were left amazed at the revelation

After the correct pronunciation was played, co-host Natalie Burr said: “I don’t think it’s going to catch on”.

Sports presenter Mark Beretta described the shock discovery as a “real controversy”, while newsreader Edwina Bartholomew added: “Swedish is a pretty difficulty language, so it’s really up to you if you stick with eye-kee-ah.”

It is not the first time the “correct” pronunciation of IKEA has blown people’s minds online, with the news going viral again back in 2020.

IKEA’s name comes from the initials of its founder, Ingvar Kamprad, the farm on which he grew up (Elmtaryd) as well as the nearby village (Agunnaryd).

Each product at the store is named after actual Swedish words because the founder was dyslexic which made it easier for him to identify everything.

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