Did Mariah Carey launch her own liqueur brand?

SINGER Mariah Carey is trying to conquer a different world these days — the world of liqueur brands.

The “Always Be My Baby” singer made a very important announcement on Monday about a new business venture she’s pursuing.



Mariah Carey is branching out into the liquor businessCredit: The Mega Agency

Did Mariah Carey launch her own liqueur brand?

Mariah, 52, has gotten involved in businesses and endorsed products in the past.

For instance, she has released some fragrances through cosmetics company Elizabeth Arden.

Previously, she’s also had a collection on HSN, which included things like jewelry and shoes.

But the launch of her new alcohol line is seemingly the first time she’s gotten into the liqueur game.

“Introducing BLACK IRISH,” she shared on Instagram on August 16.

“Two years in the making. Truly a cause for celebration!!!”

Why did Mariah Carey call her liqueur brand Black Irish?

According to Rolling Stone, the name comes from Mariah’s own personal background.

It is reportedly a “tribute to Carey’s mixed heritage – the singer was born to a Black-Venezuelan father and an Irish mother, hence the ‘Black Irish’ label,” the outlet noted.

Black Irish is a line of flavored Irish liqueurs described as “premium Irish cream” on the brand’s new Instagram page.

The Black Irish brand has three different flavors: Original, White Chocolate, and Salted Caramel


The Black Irish brand has three different flavors: Original, White Chocolate, and Salted CaramelCredit: The Mega Agency

How do you buy Mariah Carey’s liqueur brand?

The Black Irish brand already has a website.

It says the liqueur is in stores now and has a way for visitors to sign up to receive more information about local retailers carrying the alcohol line.

There appear to be three different flavors you can obtain: Original, White Chocolate, and Salted Caramel.

The bottles feature butterflies, which seem to be one of Mariah’s signature icons, particularly on social media — she even used a butterfly emoji in the caption when she announced the new liqueur brand on Instagram.

Her initials, MC, are also on the neck of each of the Black Irish bottles.

In addition to signing up for information about stores carrying the brand, a quick search shows that sites like FineCask and TotalWine offer the bottles online for anyone looking to purchase them, too.

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