GEMMA Collins has posed in a bra and knickers as she continues her remarkable weight loss.
The former Towie star, 40, who has lost nearly four stone in recent months, was modelling underwear from the No1 London brand.
It is the most revealing shoot yet for the reality TV favourite, who often posed in her gym gear before workouts.
She was overwhelmed with praise from her celebrity pals after posting the bra promo shot on Instagram.
Love Island star and actress Amber Davies wrote: “Yes Gem 🔥” while her former Towie co-star Lauren Pope said: “Look at you 😍.”
Gemma captioned the snap: “So proud to be an ambassador for @no.1bra
FINALLY a pain free bra 💫 the best hold you in knickers too 💫.”
The star recently said that she had rebranded herself as the “fitness queen” after embarking on what she called a “massive health overhaul”.
She told fans: “It’s crazy to think that one minute I was obsessed with clothes and shopping and now I’ve actually got obsessed with health and exercise.
“It’s me Gemma, my new name is fitness queen. Since turning 40 I’ve become so much more aware of my health and I’m kind of regretting maybe not taking my health as seriously as I should have done.
“In our 20s and 30s we don’t think about it, I am trying to be so fit and healthy right now, I am on a massive health drive.”
She explained that lockdown had been a blessing in disguise for her because it’s given her time to make changes in her life.