Hayley Paige Can’t Announce New Brand Name Until 2022, Judge Says

  • In May, Hayley Paige Gutman announced she planned to launch a new bridal brand in 2022.
  • JLM filed a motion of contempt after Gutman made her announcement.
  • On Wednesday, a court granted the motion, preventing Gutman from discussing the brand until 2022.

Hayley Paige Gutman won’t be able to announce the name of her new bridal brand anytime soon because she was held in civil contempt of court on Wednesday. 

As Insider has reported, Gutman is in the midst of a legal battle with JLM Couture over the social-media accounts associated with the brand and the trademark for the name Hayley Paige.

JLM was granted a preliminary injunction against Gutman in March, preventing her from using any @misshayleypaige social-media accounts or Hayley Paige trademarks.

On June 2, the court clarified that Gutman could launch a brand under a new name in August 2022, when the injunction is set to expire. Future litigation could change the timing.

After the June 2 ruling, Gutman announced her plans to launch a brand on the @allthatglittersonthegram Instagram account. At the time, she exclusively told Insider: “I am excited that my reentry is so soon and that I have a year to develop brand new ideas.”

She later shared the Insider article to her Instagram story. She blocked out “Hayley Paige” from the headline, but her followers could swipe up to read the story, which included her name.

A screenshot of an Insider post on the @allthatglittersonthegram Instagram story.

Gutman shared Insider’s story on the @allthatglittersonthegram Instagram account.


As a result of her post and comments to Insider, JLM filed a motion of contempt against Gutman on July 15. In the motion, reviewed by Insider, JLM argued that Gutman violated the terms of their non-compete agreement because her posts and statements are helping her build a new support base.

The motion also listed the fact that Gutman shared Insider’s story on Instagram along with posts she made of herself sketching dresses, which JLM said it uses as a marketing tool. 

The company filed the motion after sending Gutman a letter requesting she remove posts from her Instagram and issue a retraction to Insider. Gutman denied the request, sharing a screenshot of the letter to Instagram on June 25.

On Wednesday, a judge partially granted JLM’s request to hold Gutman in contempt. 

In a memorandum viewed by Insider, the court said Gutman was marketing her upcoming brand — which would compete with JLM — with her posts and comments to Insider, putting her in willful, civil contempt of the injunction. 

The court decided Gutman is enjoined from “announcing a new brand name in the context of a present or future commercial venture involving” bridal wear, accessories, evening wear, or any other products sold by JLM until the injunction expires.

hayley paige lawsuit

Gutman was found to be in willful contempt of court.


According to the memorandum, Gutman must pay JLM’s “reasonable attorneys’ fees and costs” because she violated the terms of the injunction. The exact total had yet to be decided.

She must also delete Instagram posts related to her plans for a new brand from May 7, June 7, June 21, June 25, and July 15, 2021, within five days of the ruling, as stated in the memorandum, which says she will be fined $5,000 for each day she is not compliant.

Gutman shared the news with an Instagram post on Thursday. She had not deleted every post required at the time of writing, though some of the posts appear to have been deleted from her account.

In a press release from Thursday, a JLM spokesperson said: “JLM is pleased with the outcome of this decision, although it is unfortunate that it has come to this. The Court issued a clear PI based upon the rights and provisions that Ms. Gutman voluntarily, knowingly, and intelligently agreed to, which Ms. Gutman has flagrantly violated.”

“JLM repeatedly tried to obtain Ms. Gutman’s compliance before making this motion, but Ms. Gutman refused,” the spokesperson went on to say. “It is JLM’s hope that Ms. Gutman will respect her contractual obligations and the Court’s Orders in the future.”

Gutman told Insider she was unable to comment on this matter.

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