Jason Derulo’s Gooey Food Videos Attract People With Fetishes: Experts

  • Messy cooking hack videos are trending this year, and Jason Derulo is one of the top creators. 
  • Commenters have said the content is kinky, and sex experts agree the videos appeal to people with sploshing fetishes.
  • Sploshing is an attraction to food during sex.

Jason Derulo has made something of a name for himself on TikTok and Instagram with his “millimeal” videos, extreme recipes that involve mixing together many ingredients in gooey fashion.

And according to sexologists, his videos are classic examples of “sploshing,” a sexual food kink that is sated by the current social media trend of messy food videos. 

Derulo’s latest video shows the star mixing up melted up chocolate, cookies, marshmallows, skittles, Oreos, and whipped cream in a strange, sugary concoction. Another shows him pouring condensed milk into a platter of donuts, saying “I like to get it inside the holes.”

Unwittingly or not, experts say, he — along with millions of other creators making messy food videos — is catering to a food kink that falls under the umbrella of fetishes known as “WAM,” or “wet and messy.

“Most of Jason’s videos are of him cooking with sometimes messy food, which does fall into this kink because of the visual appeal to some people,” Dr. Kristie Overstreet, a sexologist, told Insider.

A post shared by Jason Derulo (@jasonderulo)

 

What is ‘sploshing’?

Derulo is one of the most prominent celebrities partaking in the new trend of creators posting videos of themselves spreading sauces with their hands, and mixing up ingredients that don’t seem to belong together.

The videos often going viral, and often have people in the comments noting that it’s a kink.

“They are fetish content hidden in plain sight,” a commenter wrote under a video of woman shoving raw chicken on a metal stand. 

The attraction of these videos isn’t to food itself, but rather to food being spread on people, experts say. 

“A person experiences sexual arousal from incorporating wet and messy food in sex, whether it’s smearing food on their skin or watching someone else do it,” Overstreet, who is also the creator of the Transgender Dignity Model, told Insider. 

“Many people have incorporated this type of play into their sex life with whipped cream, chocolate syrup, or another type of substance,” Overstreet added.

People who like to use food during sex are commonly referred to as “sploshers.” They can do so in a variety of ways, including spreading food on their partner, rubbing it on themselves, and playing with food in general. 

Influencers are capitalizing on the niche market with messy cooking ‘hack’ videos 

Many of the videos people flag as kink in the comments have a similar format.

A woman plays with messy food like peanut butter, jello, raw meat, or melted chocolate, handling it with her bare hands. Sometimes the videos aren’t framed as hacks at all, instead fitting more into comedy or meme TikTok

Like cake-sitting videos before them, experts suspect the hack videos on TikTok capitalize on views from people with food fetishes – and people too confused at what they’re looking at to scroll away.  

“This looks a lot like the content made on OnlyFans for sploshers,” sexologist Gigi Engle told InsideHook. “It reminds me a lot of well-done cake-sitting videos — which I’d highly recommend, as cake-sitting is often done as performance art, as well as kink.”

While Derulo’s cooking videos don’t always involve him touching or eating food, Overstreet said they still fall into the food fetish category for some.

Derulo has not responded to Insider’s request for a comment.

LEAVE A REPLY

Please enter your comment!
Please enter your name here