- Jeffree Star left his bright pink $20 million mansion in LA to move to small-town Wyoming.
- The controversial makeup mogul now spends his time on a $1.1 million ranch with yaks.
- His new neighbors have accepted him thanks to Star’s generous charitable donations.
Jeffree Star has gone from sowing seeds of controversy in the YouTube beauty community to farming in a more literal sense in yak country.
The controversial makeup mogul is selling his $20 million LA mansion and has established residency in Casper, Wyoming, a city of 58,000 where Star has a $1.1 million ranch. He’s traded in his famous bright pink mansion, with its luxury closet and designer purse vault, for over 500 acres of land with more than 40 yaks.
While Star still posts photos in full glam on his main Instagram account, where he has 13.5 million followers, he’s also sharing yak pictures for a much smaller audience on his Star Yak Ranch account, which has 69,000 followers.
The 35-year-old cosmetics company CEO and YouTuber was at the peak of his popularity in November 2019, when he and now-disgraced YouTuber Shane Dawson sold out of their conspiracy-themed makeup collection. Star has lost most of his influencer allies after weathering racism scandals and sexual assault allegations unearthed by Insider.
The Casper Star-Tribune, a local outlet, reported on August 23 that Star was welcomed by his new neighbors following generous donations he made to local charities, despite his controversial past.
Star has posted nearly two dozen pictures of his yak herd on social media, oftentimes cuddling up to them, but he hasn’t made clear what his purpose is for raising yaks. He has documented himself going to local markets, where other yak farmers sell yak wool and yak meat, but Star doesn’t appear to have a yak-associated business yet.
He has also warned locals and fans alike to stay away from Star Yak Ranch, which is not open to the public. Star, who poses frequently with weapons, wrote online that trespassers will be shot.
Everything we know about Star’s life in small-town Wyoming
Ever since he made his move to Casper in late 2020, Star has broadcast his philanthropy. In December 2020, he granted a rare on-camera interview to a local radio station to announce he had given $25,000 to a local toy drive.
Jeffree Star Cosmetics, Star’s makeup brand, is also co-sponsoring a Wyoming Symphony Orchestra performance in a local park this weekend, which he advertised on his Instagram story.
Star has also posed for pictures with other local yak farmers, commissioned art from local craftsmen, and tagged other Casper natives.
While making a good impression on his new neighbors with his generosity, Star is still stepping back from the flashy lifestyle he lived before in Calabasas and in Hidden Hills, California. His $1.1 million ranch is much more affordable than the 20,000-square-foot mansion he owned in LA.
According to a source close to Star, he’s still splitting his time between the Jeffree Star Cosmetics office and warehouse in LA and his new home in Wyoming. But Star has started expanding his businesses in Casper, too. The Star-Tribune reported that Star has an unknown number of employees working out of a newly opened distribution center in Wyoming that produces Star’s new marijuana-inspired loungewear line and accessories brand.
And then there are the yaks.
Besides the natural beauty and serene yak fields, there are a few reasons Star may prefer his new home. Wyoming has no personal income tax and Star was one of the most disliked influencers in 2021, so it makes sense for him to uproot and start fresh in a new setting.
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