Jesy Nelson has reportedly been “banned” from Little Mix forever as the row between her and Leigh-Anne rumbles on.
Leigh-Anne Pinnock, Jade Thirlwall and Perrie Edwards – who still remain part of Little Mix – reportedly have no desire to reconcile with Jesy.
According to Heat Magazine, an insider said: “While the girls feel for Jesy and her struggles, the girls feel really let down that she didn’t stick up for the band.”
“They’ve been advised not to say anything publicly, and so far, they’re sticking to that – they just want to move on.”
The insider also said that the girls plan on remaining as a trio going forward. They said: “Little Mix will be a three-piece now. They’re not doing this out of spite, it’s more about having self-respect and taking Jesy at her word.”
Senior lecturer in Public Relations and Media at Birmingham City University, Kelly O’Hanlon, has questioned whether seeking out a social media storm was planned in a bid to raise the profile of Jesy Nelson’s debut solo single, ‘Boyz’.
Kelly said: “The old adage says that there is no such thing as bad publicity, and in a world where media scrutiny is rife no matter what one in the public eye may say or do, many a celebrity has embraced this fact.
“When promoting a new record, musicians are always seeking new ways to garner attention and stand out from the cluttered market space, from overnight, unannounced album drops to well-timed news stories landing conveniently in the build up to a new release.”
Kelly added: “I am not surprised to hear all sorts of rumours and allegations circulating, as drama sells papers… and records. It’s also not the first time that a woman in the spotlight has been pitted against others, and with a group of ex-band mates, it’s the perfect storm.
“Whether it’s Britney vs. Christina, Colleen vs. Rebekah, Taylor vs. Katy, Cardi B or Miley vs. Nicki… there is a precedent of public battles between female stars – because it fuels the gossip columns, but also as it speaks to the way in which women are viewed and portrayed by the media.
“It’s clear from speaking with my PR students that what Jesy is doing isn’t all that unexpected or shocking. In fact, choosing to work with Ms Minaj they considered to be a ploy in itself to court attention, as she is known for being embroiled in controversies and for her provocative persona.
“This would have been anticipated, to some extent, or a cynical person might suggest that this was the plan all along; to seek out a social media storm in the hopes of raising the profile of Jesy’s new song. And in that, they have succeeded; far more people are discussing this, watching the video and talking about it across social media than if everyone just played nice.
“Little Mix and Leigh-Anne are best advised to avoid a shout out to their ex-band member on this issue; it’s a far more complicated issue, and when it is a case of one story against another, the court of public opinion will always back the one they perceive to be most credible. Jesy gained some support through sharing her mental health issues, but Little Mix are an established united front.
“Jesy has shown that she has overcome worse during her career and I salute her for the swift and sincere apology over alleged ‘blackwashing’ in her new video. I have no doubt she will bounce back.”
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