Kanye West’s “Donda” will land big when the week’s sales are counted up on Friday morning.
Sunday through now sales are at 192K, almost all streaming. Hitsdailydouble is predicting 350,000 total. Only 50,000 of that will be paid downloads. There are no CDs.
If Kanye had released on Friday at midnight he’d had have had two extra days, bringing him closer to 500,000. So we have to factor that in.
Still, these days 350,000 is a huge debut, even if most it is from streaming.
If CDs are released, there will be another wave of sales. If a single catches on, that will help, too. So far the singles are streaming but no one’s downloading them.
On Thursday night, though, “Donda” runs into Drake’s new “Certified Lover Boy” album. Then things get tricky!