Parents are passionate about sustainability – thanks to their kids, research has revealed.
The study of 2,000 parents revealed more than a quarter have been encouraged to recycle more by their children.
And a quarter had even been berated by their kids for leaving the lights on, wasting food or leaving the taps running.
Nearly four in 10 believe their children know more about the environment than they do, and two-thirds have been corrected on how to care for the planet by them.
Kids are encouraging adults to keep food waste to a minimum, use up their leftovers and even grow their own vegetables at home.
The research comes as Sainsbury’s launches the return of its popular collectable cards and albums in partnership with Disney – with this year’s seeing Disney Heroes take kids on a journey through five unique chapters including healthy eating and help on being greener day today.
As well as schooling their parents when it comes to helping the planet, kids also encouraged their parents to eat healthier diets – with 68 per cent expressing an interest in healthy eating and half even asking for more vegetables at mealtimes.
More than 38 per cent of those polled via OnePoll admitted to knowing less than their children about how to be eco-friendly, and 68 per cent wished they knew more about how to live a greener life – and believe their kids are the driving force behind their eco-households.
During parents’ recent experiences with home-schooling, more than half said that it did mean they had finally understood something they’d not learnt when they were younger, with spelling, times tables and the periodic table topping the list of lightbulb moments for home-schooling parents.
A return to the textbooks has inspired more than 58 per cent to learn alongside their kids more regularly.
A spokesman from Sainsbury’s, said: “It’s encouraging to see that kids are expressing an interest and sharing thoughts on how we can all care for the planet better.
“The five chapters on living a greener life and healthy eating are packed full of games that make learning about being environmentally friendly fun for the whole family.
“Knowing how popular the cards and albums are each year, we hope that kids will love this year’s ‘Heroes on a Mission’ theme as much as we do.”
Disney Heroes Collectable Cards will be available to collect in-store and online alongside the album until 12th October.
In related news see: Mum mortified after she helps binman with the recycling then realises her kids have played a massive prank.
And this mum finds secret note hidden under her son’s bed – and she doesn’t know whether to laugh or cry.