Kristin Ess spoke with Allure in 2013 about her tried-and-true method for taming her cowlick. This is especially relevant for those who struggle with this issue around their bangs, though the same method can be applied regardless of the cowlick’s position.
To start, Ess recommends blow-drying the problematic hair immediately. “Once the follicle has had a chance to air-dry, it’s also had a chance to set,” she tells Allure. To combat this, you’ll need the right tools.
Ess suggests using the Spornette G-36XL Porcupine Brush, which is a round brush that helps tame cowlicks and perfect blowouts. Once you’ve got the right brush, Ess recommends placing your thumb underneath the hair where the cowlick is, then putting your brush on top of your thumb so you’re squeezing your hair between the two. “The thumb is underneath to get extra tension because you have got to pull on the follicle from the root,” she says. “Even the best heavy brush is not going to be able to do it alone. You have to have the thumb there.”
Finally, you’ll direct your blow dryer downwards and pull the hair to the right, then the left, before pulling it straight down — all the while retaining tension. Goodbye cowlick, hello camera-ready hair!