Looking Back at 10 Years of Memes

The Daily Dot turns 10 this week. In today’s Internet Insider, senior writer Audra Schroeder looks back on her time covering internet culture. 

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image of a duck next to a milkshake


Photo by beckart/Shutterstock
(Licensed)
Remix by Jason Reed

BREAK THE INTERNET

A lifetime in internet years

When I started at the Daily Dot in 2013, I’d mostly worked at alt-weeklies for a decade. “Internet culture” was new territory, and I was a little intimidated. One of the first big viral things I remember is The Fox (What Does the Fox Say?). We all laughed at the silly song. We didn’t know what was coming

Back then, when I told people I worked for an outlet that covered the internet, I got a lot of blank stares. As the Daily Dot turns 10, I see it was an early roadmap for how to cover it. 

The internet evolved (or maybe devolved) so quickly that eight years feels like 20, but writing about it for so long has given me invaluable context. I covered YouTube’s 2010s creep problem, which only got worse; saw streaming entertainment explode from a handful of original shows to an avalanche; and witnessed my colleagues produce some truly amazing internet culture reporting (more on that below). I’ve seen memes you people wouldn’t believe

Do I have broken internet brain? Probably. I think that also translates to “burnout” for many reporters, especially after the last year and a half. But, to paraphrase former colleague Bryan Rolli, it’s nice to have a place where everyone understands what “Cinnamon Toast Crunch guy got milkshake ducked” means.

—Audra Schroeder, senior writer


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amelia bedelia holding a wikipedia logo


Illustration via Harper Collins
(Fair Use)
Jason Reed

THROWBACK

How I accidentally started a Wikipedia hoax about Amelia Bedelia

Former Daily Dot reporter EJ Dickson (now doing great work at Rolling Stone) wrote this story in 2014, and it always comes to mind when I think of my favorite pieces. 

In hindsight, it’s an instructive piece about how misinformation (which, in this case, started as a stoned joke between friends) can travel and become cited fact, now that hoaxes and conspiracy theories have become such an insidious force online. 

As she wrote then: “In the end, I don’t feel as bad about my Amelia Bedelia Wikipedia lie, and what it might say about my integrity both as a journalist and as a person, as I do about what it says about the future of information in the digital age.”

READ IT: I accidentally started a Wikipedia hoax


Now Playing: “Losing My Edge” by LCD Soundsystem

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*First Published: Aug 25, 2021, 4:16 pm CDT

Audra Schroeder

Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.

Audra Schroeder

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