PrettyLittleThing has come under fire for sharing an image of the Twin Towers in a tribute to 9/11 victims using their brand colors.
The clothing company that boasts Molly-Mae Hague as a creative director has been accused of “slapping its brand on a tragedy.”
Molly-Mae, 22, and PrettyLittleThing received backlash after sharing the image to their social media accounts with “never forget” in pink and “09.11.01” in white.
Criticism swiftly poured in on Twitter, with one person condemning the posts as “absolutely shocking” and “distasteful.”
Another person wrote on Twitter: “The pink text is their ‘PLT pink’ used in their logo and packaging. It’s odd to use it given the subject matter…”
One more asked: “Did you guys even discuss this? It’s pretty easy to understand why you should have left 9/11 well alone—zero relevance to your brand.
“The cynic in me says you’ll be delighted with the attention and engagement. Sorry Social Manager, it likely wasn’t your choice.”
As others asked whether Molly-Mae came up with the post – which she had shared on Instagram.
One said: “Hope molly mae wasn’t the one who took this,” and another wrote: “Wonder if the pretty little thing 9/11 picture was Molly Mae’s first sign-off?”
More people piled in on Instagram as anger grew online.
One person shared a cringing emoji and said: “A tribute to a terrorist attack in your brand colors and font. 😬”
Another wrote: “Taking a terrorist attack and branding it for sales and likes on social media is really not cute.”
One more wrote: “Let’s pay tribute to arguably the worst terrorist attack known to man! Oh, let’s also put it in our cute little aesthetic filters and fonts.”
Another sarcastically typed: “Terrorist attack but make it cute, hun.”
The Sun has contacted Molly-Mae Hague’s rep for comment.
Americans are marking the 20th anniversary of the 9/11 attacks today.
President Joe Biden and First Lady Jill Biden are expected to travel to all three sites where the 9/11 attacks were carried out to pay their respects.
Two planes – American Airlines Flight 11 and United Airlines Flight 75 – crashed into the North and South towers of the World Trade Center complex. In contrast, American Airlines Flight 77 crashed into the West wall of the Pentagon, and United Airlines Flight 93 crashed into a Pennsylvania field.
United Airlines Flight 93 was a domestic flight scheduled to fly from New Jersey to San Francisco.
This, too, was hijacked shortly after takeoff. However, the brave actions of 40 civilians on the plane who fought back against the terrorists resulted in the plane crashing into a field in Somerset County.
All 44 passengers, including the four hijackers, were killed, but the actions of those on board prevented the flight from reaching its target.
To this day, experts are still unsure of its intended target, but many assume it was either The White House or the US Capitol Building.
Nearly 20 years later, victims of the attack continue to be identified through DNA testing.
The World Trade Center towers were part of a complex of seven buildings, destroyed when the skyscrapers collapsed.
After the World Trade Center collapse, people began referring to the site as Ground Zero before it was changed in 2014 to One World Trade Center by New York City mayor Michael Bloomberg.