She made headlines after a video leaked online, erupting a social media storm – but many have been distracted by something else in the clip.
Nadia Bartel has found herself at the centre of a social media storm after being filmed appearing to snort a white powder at an alleged gathering during Melbourne’s lockdown.
But while the former WAG-turned influencer made headlines for all the wrong reasons on Friday, some were distracted by the Kmart item used in the alleged act.
The three-second clip obtained by The Herald Sun appears to show the 36-year-old influencer bending over to ingest a line of white powder on a plate that is reportedly $3 from the discount superstore.
Understandably, social media has erupted over the apparent budget detail, with one Twitter user describing Nadia as “starting a new Kmart Hack on her Instagram”.
“Can now see people going out & ordering that plate to copy. Kmart is the big winner here,” the tongue-in-cheek comment read.
While another user wrote: “It’s the Kmart plate for me.”
It’s not clear what Kmart collection the grey homewares item is from, but it appears to be the “Grey Glazed Dinner Plate” that retails for $3.00 and comes with a string of five-star reviews on the brand’s website.
Bartel took to Instagram on Friday afternoon to apologise for her behaviour, saying she had let everyone down by her actions.
“Hi Everyone, I have let you all down by my actions,” she wrote.
“I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future.
“To my family and friends, my business partners and the public health workers trying to keep us all safe, I am embarrassed and remorseful.
“I am truly and deeply sorry. I hope I can earn your forgiveness and, in time, your trust. Nadia.”
Nadia has carved a successful career as a social media influencer and business woman since her split from AFL star Jimmy Bartel in August 2019.
After their divorce was finalised, Nadia decided to keep her last name so it was the same as the former couple’s two kids, Aston, 5, and Henley, 3.
Her fashion label Henne was launched in 2019 but last year the brand really took off, cementing her status as a Melbourne socialite.
She also launched fake tan brand Spray Aus alongside Rebecca Judd and friend Ellie Pearson, that has also proved extremely popular and has seen Nadia pose in skimpy swimmers with Bec.
It was Ellie’s Instagram account that “accidentally” published the footage during a small gathering on Thursday evening.
The video was quickly deleted but not in time to stop it circulating on social media.
Bartel took to Instagram on Friday afternoon to apologise for her behaviour, saying she had let everyone down by her actions.
“Hi Everyone, I have let you all down by my actions,” she wrote.
“I take full responsibility and I am committed to taking all necessary steps to ensure I make better choices in future.
“To my family and friends, my business partners and the public health workers trying to keep us all safe, I am embarrassed and remorseful.
“I am truly and deeply sorry. I hope I can earn your forgiveness and, in time, your trust. Nadia.”