To celebrate their 30th birthday in the UK, snack brand Pringles have given their moustachioed mascot, Mr. P, his first makeover in 20 years and he’s got a bold new look
Image: SOPA Images/LightRocket via Getty Images)
It’s been 30 years since Pringles first launched in the UK and to mark the occasion, the crisp brand has decided to make a big change.
The company are changing their logo for the very first time in 20 years, giving their moustachioed mascot ‘Mr. P’ a makeover in the process.
Following the transformation, Mr. P (aka Julius Pringles) has lost his hair and will now instead sport a modern emoji-style look, including bold new eyebrows and a fancy new red bow tie.
And it’s not just the logo that’s had a ‘glow up’, the iconic cans have also been given a fresh look, with brighter and bolder packaging highlighting Pringles’ range of flavours and of course, their famous stackable shape.
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The original Mr. P was designed by Arch Drummond in New York in 1967 and the mascot has since become a global icon synonymous with fun times and even once found himself guest-starring in an episode of The Simpsons.
Since Pringles launched, Mr. P has had six new looks to keep in tune with the times.
Twenty years since his last redesign, the 2021 version of Mr. P is his boldest look yet.
Shoppers will be able to get their hands on the rebranded cans across stores nationwide from late September.
There have been more than 102 different Pringles flavours over the years, including the weird and wonderful such as Pigs in Blankets, Mint Choc and Sweet Cinnamon.
The most loved flavour of the nation has been and remains Sour Cream and Onion, closely followed by popular classics Original, Texas BBQ, Salt and Vinegar and Prawn Cocktail.
Florence Kayll from Pringles UK said: “After being Pringles’ loyal mascot for many years, Mr. P has had a well-deserved makeover, in what is his boldest look yet.
“Mr P’s hair may now be gone but he’s looking more youthful than ever with striking new eyebrows and is of course still sporting his famous, stylish moustache as he celebrates his 30th birthday in the UK.
“While Mr. P and the can design have both undergone a transformation, Brits can be confident that there are no changes to the amazing flavour and crunch found inside every Pringles can.”
For more information, please visit www.pringles.com
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