Staggering earnings of ‘mumfluencers’ as Stacey Solomon and Mrs Hinch top the list

Being a mum is definitely hard work, however some have managed to turn it into a lucrative career too.

A new kind of influencer has emerged and ‘mumfluencer’s’ are starting to become a very prominent group on Instagram.

They are known to post all things about parenting and looking after their young children, with their Instagram accounts becoming very popular amongst mothers and typically women who enjoy learning about other parents lives.

The mumfluencers also post what they get up to during the day, their favourite products, answer questions and be supportive of other mothers.

And as well as being helpful to other parents, it is also earning them thousands for each post.

From Stacey Solomon to Rochelle Humes, here are the top mumfluencers who are raking in the money.

1. Stacey Solomon



Stacey Solomon is reportedly the top-earning mumfluencer around

According to baby product specialists, Babythingz, Stacey Solomon is the top-earning mumfluencer around.

The Loose Women star, who is currently pregnant with her fourth child, reportedly earns around £12,390 per Instagram post.

Stacey, who boasts 4.6million Instagram followers, is known to post regularly pregnancy updates and also handy tips for keeping your home organised. This, along with her bubbly personality has given her a very loyal fanbase.

2. Sophie Hinchliffe, a.k.a. Mrs Hinch



Mrs Hinch poses with her family
Mrs Hinch gives regular parenting updates about her sons

In second place is Mrs Hinch – who could arguably be the original ‘cleanfluencer’. However, as well as her cleaning tips, she also gives regular parenting updates to her adoring fans as she talks about the wellbeing of sons Lennie and Ronnie.

According to the data, she earns an incredible £11,059 per post from her cleaning hacks and tips for an organised and happy family life.

Sophie boasts a staggering 4.1million followers on Instagram, with her fanbase ever-growing.

3. Louise Pentland



Louise Pentland poses for a selfie
Louise Pentland is a mummy, beauty and lifestyle vlogger and blogger

Louise Pentland is a mummy, beauty and lifestyle vlogger and blogger with 2.6million Instagram followers.

The YouTuber used to be known by her online pseudonym SprinkleofGlitter or SprinkleofChatter, although she publicly disavowed these usernames in favour of using her own name back in 2016.

The mum-of-two is also an author, including a memoir on motherhood.

According to the data, she earns a cool £7,116 per Instagram post.

4. Tess Holiday



Tess Holiday poses with her cat
Tess Holliday earns thousands per Instagram post

Tess Holliday is a US plus-size model, blogger, and make-up artist based in Los Angeles.

The mum-of-two reportedly earns a hefty £6,028 per Instagram post, thanks to her 2.2million Instagram followers.

Tess recently delighted fans by posting about her little ‘star man’ – son Bowie – who is about to start pre-school.

She is also mum to son Rylee, 14, who lives with his father, also in Los Angeles.

5. Rochelle Humes



Rochelle Humes with her kids
Rochelle Humes even sells her own baby and children’s goods

Rochelle Humes is best known for being a presenter on This Morning and BBC’s The Hit List, however she is also a mum-of-three.

The 32-year-old is mum to daughters Alaia-Mai and Valentina Raine, as well as to son Blake.

She regularly shares adorable updates about her kids with her 2.1million Instagram followers.

Rochelle even runs My Little Coco – a company which sells baby and children’s goods.

According to the research, she makes a tasty £5,805 per Instagram post.

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