TikTok trends: What is kewpie mayo?

THANKS to TikTok, certain foods have been popularized by becoming featured in trending videos.

Kewpie mayonnaise is the most recent food to blow up on the video-sharing app.


Kewpie mayo is currently trending on TikTok

What is kewpie mayo?

Kewpie mayo is a Japanese style mayonnaise.

It’s made with egg yolk, as opposed to American mayo which is made with the whole egg.

In American mayo, distilled vinegar is used, which gives a distinct flavor. Kewpie mayo uses apple cider or rice vinegar in its recipe. This gives the mayo a sweeter taste.

There’s also the addition of MSG, or monosodium glutamate.

It was created in 1925 by Kewpie founder Toichiro Nakashima, and according to the Kewpie website, its original intention was to help improve the physique of Japanese people.

Why is kewpie mayo trending?

Kewpie mayo rose to popularity after Emily Mariko’s sushi bowl recipe went viral.

Her video features a salmon-based sushi bowl, topped with kewpie mayo, sriracha, and kimchi.

The phrase “kewpie mayo” has a reported 17.6million views on TikTok. Majority of the videos found under the phrase feature recreations of the sushi bowl recipe, or DIYs on how to make kewpie mayo.

Mariko’s original sushi bowl video has over 6.2million likes, 31.5K comments, and 175.3K shares. She captioned the video, “Best lunch of the week!”

The creamy condiment was created in Japan


The creamy condiment was created in JapanCredit: kewpie

How do you make kewpie mayo?

A quick and easy recipe, kewpie mayo is a delicious condiment that has gained popularity due to TikTok.

According to a recipe from Food52, all you need is a few ingredients.

The recipe calls for:

  • 2 tablespoons plus 1 teaspoon cider vinegar
  • 2 tablespoons dashi, homemade or instant (optional)
  • 1 large egg yolk
  • 1 teaspoon Dijon mustard
  • 3/4 cup canola oil
  • 1/2 teaspoon sugar
  • 1 teaspoon kosher salt

The first step is to get the vinegar and optional dashi simmering in a saucepan for a few minutes. Next, add the egg yolk and mustard and whisk.

As you’re whisking, slowly mix in the oil. Finally, add the sugar and salt and mix together.

The mixture should then be refrigerated in between uses.

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