Woolworths shoppers plea for brick packs swaps on Facebook

Demand for the collectable is showing no signs of slowing, with customers flooding Marketplace to try and complete their collection.

The demand for Woolies Bricks is showing no signs of slowing – with shoppers taking to Facebook in desperate bids to complete their collection.

While the sold-out Woolies delivery truck toys are being listed on eBay for exorbitant prices, other customers are taking to Facebook Marketplace to try and swap Brick packs with other collectors for free.

Woolworths Bricks-mad customers are sharing lists of the packs they “need”, even offering to pay postage “if a substantial amount is swapped”.

“Please feel free to contact me if you want to swap Woolies/Woolworths bricks,” another Marketplace post read.

Some are even offering bulk hauls of the Bricks packs to the highest bidder, with one person advertising 24 packs and asking people to “make me an offer”.

The swap attempts come despite Woolworths assuring customers that stock of Bricks and starter kits “remain strong in all states and territories and will continue to flow to stores”.

There are 40 different Bricks sets, which are made from 80 per cent sustainable materials, available to collect when shoppers spend $30 or more.

However, Woolies has confirmed that its Bricks trucks, which could be purchased separately, have sold out after overwhelming demand.

“Despite ordering more associated merchandise to accompany this collectibles program compared to previous years, we’ve found that demand for some items, including the replica electric powered Woolworths delivery truck has far exceeded our expectations,” a spokesman said.

“We apologise for any disappointment caused if customers find that the Woolworths Bricks delivery trucks have already sold out in their store or online, and thank customers for their patience if some stores are waiting to receive additional stock of Woolworths Bricks packs.”

The frenzy over Woolies Bricks prompted supermarket rival Aldi to issue a rare statement criticising Coles and Woolworths for running “pointless” collectable promotions.

An Aldi spokesman said it “set our own trends” and was “committed to providing shoppers with the best products at the best prices. No tricks. No gimmicks”.

Both Coles and Woolies have run collectable promos in the past, however, in July Coles announced it would end its popular Little Shop collection in a bid to be more sustainable.

Read related topics:Woolworths


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