Coco Gauff to launch her first New Balance collaboration

She may have been born in 2004, but when it comes to style, Coco Gauff has a soft spot for the ’90s.

“It’s probably my biggest inspiration,” the 17-year-old tennis star told Page Six Style at Tuesday’s opening of the American Express Courts at Pier 76.

Gauff has a busy couple of weeks ahead; not only will she take the stage at the US Open next week, but she’s also preparing to launch her first-ever fashion line and sneaker design with New Balance, her sponsor since 2018.

“It’s coming out on the 26th of August,” she shared. “It’s definitely inspired by the ‘90s — a lot of oversized sweatpants and little shirts, which is what I like to wear off-court.”

In addition to Gauff’s color-blocked, blinged-out take on the New Balance 327 shoe ($99.99) — which features a neon pink “N” logo and two gold chains as a nod to her love of jewelry — fans can also expect plenty of graffiti-print finds, like the black-and-white crop top ($34.99) the athlete wore with buckled bike shorts ($39.99) during our chat.

She recommends pairing the pieces with an equally bold beauty look, as she did for the campaign.

“Off-court, I really enjoy makeup, although I’m not good at it,” she joked. “I like a lot of color on the eyeshadow!”

And while Gauff will defend the celeb-loved cycling short all day long, there’s another (far more polarizing) Y2K-inspired trend she just can’t get behind: low-rise denim.

“I cannot do it,” she said.

Tom Kucher

For as long as Tom can remember, he has understood the reality around him through the tinted glasses of works of fiction, be it books, films, TV shows, or anime. An English graduate, he wrote articles on a wide array of topics for several years, from entertainment and pop culture to history and literature. Before that, he was an educator and a roleplay game writer and developer. It is his deeply-rooted love for performing arts and visual media that led him to become a part of the DC team in 2020.

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Tom Kucher