Move over, Martha Stewart! Kanye West might be heading for homeware.
Following the release of his highly anticipated and long-delayed album “Donda,” the rapper, 44, seems to have his sights set on a new endeavor: an eponymous line of home goods.
Legal documents obtained by Page Six show that the rapper’s company Mascotte Holdings Inc. filed to trademark the name “Kanye West” for a myriad of home décor products.
The application, filed on Aug. 27, covers a variety of items including blankets, shower curtains, pillowcases, towels and textile wall hangings.
Perhaps West is taking a page out of his estranged wife Kim Kardashian’s book. The Skims founder, 40, filed to trademark the phrase “KKW Home” for a similar range of products in 2020, although she’s yet to cash in on categories outside of fragrances, beauty products and shapewear.
The “Hurricane” rapper is no stranger to the business world himself, having profited off his highly popular Yeezy designs for over a decade.
And he’s recently begun dropping pieces from his long-awaited Yeezy x Gap collaboration, so far limited to the $200 Round Jacket — a design he wore for two of his “Donda” listening parties this summer — in blue, black and red.
West’s latest trademark filing comes at an interesting time, considering he recently submitted legal documents to officially shorten his name to his longtime nickname, “Ye.”
West has also been embroiled in an ongoing feud with Drake as of late.
Perhaps he’s hoping the “Certified Lover Boy” rapper won’t be able to hold a Drake-branded candle to a full-fledged home line.