Who wouldn’t want to make money from the comfort of their own home? Whether it’s a full-time business or earning some extra side cash, turning to the web is the way to go.
With our society moving more and more towards an e-commerce lifestyle, an online wholesale jewelry business can be a great source of income.
From beautiful bangles to high-quality sterling silver earrings to abstract necklaces, there’s a huge variety for your customers to browse through.
Are you ready to take the plunge and start selling jewelry online? Here’s how to make it work.
Go for Quality and Affordability
Find a supplier that does things right. If you’re buying earrings wholesale, you want them to be both good quality and affordable. That’s good news for both you and your customers.
Another way to save money is by purchasing as many quality items as you can at any one time. This allows you to have a lot of stock on hand while resulting in a lower price per piece.
Stay on Trend
Because fashion is an ever-changing world, you’re going to want to find a supplier that stays up to date with the latest jewelry trends.
A good idea is to follow some jewelry blogs to keep up with the latest trends and make sure you have them stocked up for customers to order. You can also google search “jewelry trends” to make sure you know what your customers are looking for at any given time.
Differentiate Your Business
While starting an online business is a great, comfortable way to earn an income, it’s not as easy as it sounds. The internet is saturated, making for a competitive market.
You’ll want to stand out among competitors. What makes your business the one online shoppers should go to?
Firstly, choosing a niche will help to narrow down your market. That might not sound like something you want, but having a niche will allow customers who know exactly what they want to be drawn to your brand. You may want to choose to sell sterling silver, gold, and platinum, fashion jewelry, or high-end fine jewelry. Whatever you choose, make sure your brand is clear and concise.
Another way to differentiate your wholesale jewelry business is to sell fair trade items or items that are sourced reliably and ethically. This is not only a way to do something good for the world we live in, but will also contribute to your niche.
Choose Your Platform
Once you’ve determined things like your niche and supplier, it’s time to launch your online store! Creating an e-commerce store is easier than ever, with plenty of tools that will do the majority of the work for you.
Choose a tool that works for you and get started setting up your very own online shop.
When setting up your online platform, be sure to build a website that matches your brand. For example, if you’re selling sterling silver, you might want a website style that is light, airy, and minimalistic. If you’re selling costume jewelry, you probably have more room for bright colors and an abstract look.
Your e-shop should be user-friendly and give off a style that matches what your business is all about.
Share, Share, Share
The most important part about your online wholesale jewelry business is to share, share, and share. Getting your name out there in the online world takes a lot of work, but it’s definitely doable.
Promote your business on all of your social media accounts, try out paid-advertisements, get creative with stories, and start building an email newsletter.
Comfort at Home
If you have a desire to earn money online, selling wholesale jewelry online may be a great option for you. With a little planning, you can be on your way to helping people stand out with beautiful jewelry, all from the comfort of your own home.