KYLIE Jenner is facing backlash after her new swimwear line, Kylie Swim, launched on September 17, 2021.
Customers are complaining about, what they say, is poorly made swimwear that isn’t tailored to the average woman’s body.
What is the swim line?
Kylie released Kylie Swim on September 17, 2021, after weeks of hyped photos and videos.
As of October 1, 2021, all one-piece swimsuits – Caicos, Cut It Out, August, and Kylie – are sold out.
The Kylie Swim website has four one-piece bathing suits listed at $80 with the exception of the Kylie suit which is priced at $85.
The website also has two two-piece bathing suits for sale – tops and bottoms are sold separately. They are each priced at $40 and are sized extra-small to extra-large.
There are also four sarongs available for purchase – priced at $45 – and they come in orange, yellow, sunset ombré, and red/pink ombré.
Why is Kylie Jenner’s swimwear facing backlash from buyers?
Customers have taken to social media to express their disappointment in the Kylie Swim line after purchasing what they thought would be high quality swimwear.
The swimsuits come with an $80 price tag, but customers claim they are so cheaply made, the money is not worth it.
Buyers voiced their issues with the swim line on TikTok by trying on the bathing suits and, in some cases, wearing a body suit underneath due to lack of coverage.
Photos and videos show torn fabric on the bottoms with stitching that has come unraveled at the seams.
One user, who posted a video of her wearing a body suit under the swimsuit, showed it was see-through by holding a signed piece of paper under the fabric.
The swimsuit coverage was high on the priority list of buyers who posted to the Kylie Swim Instagram page.
“Are you going to make bathing suits that have more coverage?” one person posted in response to the Kylie Swim post about the Cut It Out swimsuit.
In response to the message, another user said, “That’s like asking McDonald’s not to add grease to their food.”
Meanwhile on Reddit, a user said, “Kylie designed these for HER body. Not the average woman. There’s no way I or anyone I know could fit into these without something slipping out.”
Kylie has yet to publicly respond to the negative comments on her swimsuit line.
How can you return the swimsuit if you don’t like it?
Customers do have the option to return their purchase if it is within 14 days of delivery.
However the website says they can only be returned “if they are in new, unworn condition and with all original tags and hygienic liners attached.”
It is not clear if items can be returned if they arrive in the damaged condition that some customers have reported.
Although U.S. orders can be returned, the website says they “do not currently accept returns or exchanges on international orders.”
If the customer is approved to return an item, they will be sent a shipping label that will be deducted from their refund.