The ‘hidden meanings’ you’ve probably never spotted in the Airbnb logo

A TikToker has revealed the Airbnb logo is more than just a swirly-looking ‘A,’ with several clever and ‘hidden meanings’ concealed inside.

In a video that has bewildered TikTokers, brand identity designer Borys Skowron, known as @borys.s, explained a little more to the famous logo than meets the eye.

While the most prominent symbol is the letter ‘A,’ Borys explained the logo’s oval-shaped hole could also represent “people.”

Airbnb logo hidden meaning of 'people'
Skowron revealed three extra hidden meanings inside the logo, including a reference to “people.” (TikTok / @borys.s)

The logo also represents “places,” with the same oval shape looking similar to a pin-drop symbol on a map.

Finally, the fourth meaning within the logo is “love.” Skowron flipped the logo upside down and showed how the ‘A’ could suddenly transform into an ornate-looking heart.

Seen by thousands of TikTokers since being posted, the video has left many users stunned.

“One of the most creative logos for sure,” one user commented, another adding, “Never thought about that!”

Airbnb logo hidden meaning of 'love'
The logo also represents “love” if you flip it upside down. (TikTok / @borys.s)

Others shared some extra meanings and symbols they saw inside the logo.

“I see a roof because it’s your home for the next few days,” a TikToker shared.

For many, the brand logo is synonymous with taking that special holiday break — and more recently, Australian Airbnbs have been given a chance to shine.

In their first-ever Airbnb Host Awards, Tour Australia celebrated several Australian Airbnb hosts committed to designing, hospitality, and giving back to their communities.

Awards included ‘Best Designed Stay,’ ‘Most Magical Experience,’ and ‘Best Unique Stay,’ and saw hosts from the coasts to the regions recognized for their passion for design, comforts, and sustainability.


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